Peak Elements Nutrition is a direct-to-consumer and wholesale manufacturer of premium nutritional supplements serving customers throughout the United States. Their product catalog includes approximately 185 SKUs across protein powders, hydration products, vitamins, and performance supplements. With annual revenue approaching $28 million, the company had experienced rapid growth driven by influencer marketing, subscription orders, and expanding retail partnerships.
As order volume increased beyond 12,000 shipments per month, fulfillment operations became a bottleneck instead of a competitive advantage.
Peak Elements Nutrition (company name changed for confidentiality) is a direct-to-consumer and wholesale manufacturer of premium nutritional supplements serving customers throughout the United States. Their product catalog includes approximately 185 SKUs across protein powders, hydration products, vitamins, and performance supplements. With annual revenue approaching $28 million, the company had experienced rapid growth driven by influencer marketing, subscription orders, and expanding retail partnerships.
As order volume increased beyond 12,000 shipments per month, fulfillment operations became a bottleneck instead of a competitive advantage.
During the evaluation process, the leadership team met with several national fulfillment providers. While many offered competitive pricing, Verde distinguished itself through its consultative approach.
Rather than simply quoting storage and pick fees, Verde completed a detailed operational assessment that included:
The analysis identified several opportunities to reduce costs before a single order had been shipped.
Most importantly, Verde demonstrated experience supporting both direct-to-consumer and wholesale supplement brands while maintaining strict lot control and inventory traceability.
The implementation began with an expedited on boarding process that included inventory transfer, systems integration, and process validation.
Verde integrated directly with the company’s Shopify storefront, wholesale ordering platform, and ERP system, allowing orders to flow automatically into the warehouse management system throughout the day.
Rather than recreating the client’s existing warehouse layout, Verde redesigned inventory locations based on product velocity.
Fast-moving products were positioned in high-efficiency pick zones while slower-moving inventory occupied reserve storage. Frequently purchased products were strategically located together, reducing picker travel time and improving throughput.
Verde also performed a comprehensive packaging review.
Several products had historically been shipped in oversized cartons, unnecessarily increasing dimensional weight charges. By introducing right-sized packaging and optimizing box selection, parcel costs immediately began to decline without sacrificing product protection.
Carrier routing rules were updated as well.
Instead of defaulting to a single parcel carrier, Verde implemented automated rate shopping across multiple approved carriers based on destination, package dimensions, transit requirements, and negotiated pricing.
Subscription orders were consolidated into dedicated fulfillment waves, allowing warehouse teams to improve labor efficiency while maintaining strict shipping deadlines.
Finally, Verde established a real-time reporting dashboard providing visibility into inventory levels, order status, shipping performance, and operational KPIs.
Within six months of implementation, measurable improvements were seen across nearly every operational category.
Overall parcel expenses declined 17%, producing annual savings of more than $215,000 while simultaneously improving delivery performance.
Customer satisfaction scores increased as shipment delays became increasingly rare, and inventory discrepancies were virtually eliminated.
Perhaps most importantly, Peak Elements successfully launched two additional product lines without hiring warehouse personnel or expanding warehouse space.
Rather than simply moving inventory from one warehouse to another, Verde focused on redesigning fulfillment operations around efficiency.
The combination of warehouse optimization, intelligent carrier selection, packaging improvements, and real-time operational visibility allowed the client to reduce costs while improving service levels.
Leadership could now focus on product development and marketing instead of managing day-to-day warehouse issues.
“What impressed us wasn’t simply that Verde shipped orders faster—it was that they took the time to understand our business. Their team identified inefficiencies we hadn’t recognized ourselves, and within months our fulfillment operation became one of our competitive advantages instead of one of our biggest frustrations.”
“When we were in start-up mode with our brand, we thought we had looked at all possible business metrics to make sound decisions. Then we met with Verde to talk about their order fulfillment services. The Verde team started asking us questions about our business in general, from sales and marketing, to production timelines and packaging. Their experience level blew us away. We had to go back to the drawing board in a few areas where we would have been wasting money. Thanks Verde, for helping us see the light and saving us from an unwanted path in the wrong direction. You are great partners!”
“Our business spans several industries with over 650 SKU’s. We ship to retailers and consumers alike, as well as drop-shipping to e-comm customers. Our business was expanding rapidly and we were getting overwhelmed quickly with our current 3PL. Upon joining Verde, we integrated our shopping cart and Quickbooks to their system, and now we are processing over 200 orders daily through a seamless, clean pipeline. The team at Verde Fulfillment is competent, quick to respond to our needs and gets the job done very well the first time. We wouldn’t be where we are now without them. Thanks Verde!”
“We are a European-based clothing manufacturer, where we been growing for the past 4 years. We started looking at expanding into the US market and didn’t know the best way to go after it. We found Verde Fulfillment and feel very lucky we did. Verde helped us set up our business entity, banking, sales force and distribution for the US market. They even went so far as to introduce our brand to some key retailers they have relationships with. Now they are also doing our customer service and accounting. If you’re looking for a full-service 3PL partner, no question, Verde is your ticket to success.”
“Our company has been in business over 40 years and has been with more fulfillment businesses than I can remember. We made the switch to Verde because we wanted to do the right thing for our own company and our customers by being as eco-friendly and green-minded as possible. When we researched the possible 3PL partners to handle this endeavor, Verde stood alone at the top of the list. They have integrity, passion and simply know their business inside and out. We are proud to say to our customers that we use Verde!”
“Two years ago, we were a small start-up business. Verde took us under their wings and allowed us to grow our business, while they handled all logistics, warehousing, fulfillment, invoicing and customer service. To date, we’re now doing over $2M USD thanks to Verde’s commitment and partnership.”
“Customer service is a tough job. However, we have had the pleasure of receiving phone calls and emails from both consumers and business partners, commenting on how great the customer service is from Verde Fulfillment. I would strongly recommend using Verde’s services for any type of business. They are top-notch in my book.”
“Before we started working with Verde, we felt we had a good handle on our market and knew what our consumers wanted. But during one of the first meetings with Verde, they started asking us the tough questions that only seasoned business professionals would know…not about fulfillment, but about our business model, marketing and sales. Before the end of our first meeting, we had developed two new marketing tactics, as well as new sales incentives for our global sales teams. Verde Fulfillment knows not just their own business, but ours, too!”
“My company was a small start-up with a website and a few products. The Verde guys held my hand from the start, helping me integrate my website into their software, showing me exactly how everything works from start to finish. Now, two years later, we’re pumping about 25-40 orders a day through their system and it works perfect. These guys really know how to take care of their clients AND our customers. Top-Notch!”
