Key Strategies To Grow An E-Commerce Brand

Are you looking for growth marketing strategies and tactics to grow your e-commerce brand?  Here are some effective tools for an e-commerce brand that can vary based on the specific business and target audience.  Remember, using only one of these strategies is like being unable to get your car out of first gear.  To be effective, you need all gears working cohesively, and when that happens, hang on!

 

Social Media Marketing:

Use key social media platforms like Facebook, Instagram, X, and Pinterest to showcase products and engage with your audience.  Be sure to run targeted PPC ads to reach specific demographics, as well as A/B testing.

 

Content Marketing:

This is one of the most important things you can do:  Create valuable and relevant content through blogs, videos, or infographics to attract and educate your specific audience.  Algorithms know when your content is lame or copied, so keep updating it consistently.  Be sure to optimize content for SEO to improve visibility in search engines, and tie the keywords into your PPC campaign. 

 

Search Engine Optimization (SEO):

Optimize your website for the search engine algorithms to improve your organic search results and drive more traffic to your site.  Utilizing keyword strategy in conjunction with your Content Marketing is only going to help you overall and should be used together cohesively. 

 

Influencer Marketing:

This almost seems passé, but when you partner with influencers in your specific niche (travel, health & beauty, etc.) to reach their followers, you build trust through their authentic recommendations.

 

Email Marketing:

It’s hard to buy an email list that is verified and not an exercise in spamming, so be sure you build your email list from your own website when customers opt in.  Then you can send targeted emails, including promotions, product updates, and personalized recommendations.  You can set this up through most CRM marketing tools to automate the process for a better ROI.

 

User-Generated Content (UGC):

Encourage customers to share their experiences and images with your products. This builds trust and provides authentic content.  Where can you do this for greater visibility?  Use your social media to drive the UGC.  If there are independent product review sites, be sure to monitor them for negative comments that you can address immediately.

 

Referral Programs:

When you incentivize your customers to refer friends and family to your e-commerce store, you’re automatically getting personal recommendations from existing customers.  Think about doing limited-time referral discounts for friends and family during your slower times of the year to drive sales and limit margin loss.  Some brands will offer a discount to a consumer for referring someone, which can spread quickly unless you put certain controls in place to prevent abuse.  Be sure to not over use.

 

Mobile Optimization:

Since over 60% of online purchases are now made on a cell phone, ensure your website is mobile-friendly and fast.  These days a nano-second is almost too long for a potential customer to wait for a graphic-intense website or images to load and you’ll lose them.  By optimizing your site for mobile usage, you should be ready for the onslaught of sales coming your way!

 

Retargeting Ads:

We’ve all done it before where you visit a site, look at a product, and then decide for one reason or another to pass on it.  Enter the world of retargeting PPC ads.  Using retargeting ads reminds users of products they viewed but didn't purchase.  The overall effectiveness of these ads depends on the frequency of views and also subtly puts your brand and products in front of the eyes of your consumers again and again.

 

Flash Sales and Limited-Time Offers:

The last thing you want to be known for is an off-price brand where customers will only buy from you when you go off price.  Use these marketing tactics sparingly or you will be creating a low-margin low-value brand.  When you do use this tactic, be sure to create a sense of urgency by offering time-limited promotions to drive immediate sales.

 

Customer Reviews and Testimonials:

Giving existing customers a place to review your products is a normal course of action.  Don’t be afraid to show these front and center because it’s kind of like exposing your chest to the world.  There will be positive and negative reviews.  Develop a strategy of how to deal with both types because potential customers will read your response to negative reviews the majority of the time.  By showing reviews and testimonials, your brand will build credibility and trust over time.

 

Verde Fulfillment USA has four locations across the US in 11 fulfillment centers.  We help hundreds of brands with their direct-to-consumer orders, B2B retail orders, and large distribution center orders to some of the largest retailers in the country.  If you would like to learn more about our capabilities and how we can help your brand grow, reach out to us.  We’re always happy to help!  Click Here